Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, Codex is about financial speed and scalability, just like our mission to make currency conversion cheap, instant, and global. This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Codex.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
04
Typography
05
Art Direction
01
Brand Strategy
Stablecoins have become a global phenomenon, but the core bottleneck in cross-border money movement hasn't shifted: wholesale FX is still slow, expensive, and stuck inside legacy banking infrastructure. PSPs, neobanks, fintechs, and remittance companies still settle on T+2, pre-fund nostro accounts in every destination currency, and route flows through layered correspondent banks before reaching the beneficiary. The outcome is the same everywhere: wide spreads, slow settlement, locked-up capital, and corridors that are uneconomical to serve.
Codex is a stablecoin-native wholesale FX platform built for those businesses. We replace the correspondent banking stack with a single rail: settlement in under thirty minutes, zero pre-funding, around-the-clock coverage, and direct access to major and emerging market currencies. Customers get institutional pricing and execution without nostro accounts, banking cut-offs, or stacked intermediaries.
When wholesale FX becomes fast, cheap, and continuous, the economics of cross-border change. PSPs widen the corridors they can profitably serve. Neobanks pass tighter spreads to end customers. Remittance companies free up capital trapped in pre-funding. New product layers become possible on top, real-time payouts, programmable treasury, transparent FX margins, and more, all built on infrastructure designed for how money actually moves today.
02
Personality
Codex is the first stablecoin FX chain built to make currency conversions to and from fiat cheap, instant and always-on.

Value Propositions
01
Settle cross-border payments in under 30 minutes using stablecoin rails.
02
Correct financial errors and optimize balance sheets
03
Empower businesses to move forward with accuracy and efficiency
Sample Copy
Wholesale rates
Institutional-grade pricing. Access deep liquidity and tight spreads, with clear fees and real-time quotes.
Settle in minutes
Most transactions settle in under 30 minutes, not 2–5 business days. 24/7/365, including weekends and holidays.
No hidden fees
See your rate upfront. Clear execution with zero hidden costs. Know exactly what you’re paying before every trade.
Emerging market currencies
We go where legacy providers won’t. Deep liquidity in hard-to-reach corridors and emerging market currencies, not just G7.
03 Logo
The Codex logo is a modern financial index that nods back to meaning of ancient manuscript texts.
More than just a symbol, our logomark visualizes our commitment to making currency conversions to and from fiat cheap, instant and always-on.
Our gradient gives FX transactional life through color and movement. While also being paired with a traditional and sturdy wordmark for Codex.
Primary Lockup

Clearspace

Logomark

Incorrect Usage

Do not resize the mark

Do not rotate the logo

Do not resize the logomark

Do not outline the logo

Do not add effects to the logo

Do not add new elements
Partnerships

04 Color
Codex’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Codex is instantly recognized as the go-to solution for financial transactions.
Primary Palette
Warm Black
Hex: #1C1B19
Warm Grey 500
Hex: #A49C8D
Warm Grey 200
Hex: #D1CDC6
White
Hex: #000000
Secondary Palette
Pompadour
Hex: #850053
Cerise
Hex: #D10082
Rose
Hex: #FF4B6F
Peach
Hex: #FF6A48
Apricot
Hex: #FFC6AC
Black
Hex: #000000
Harlequin Dark
Hex: #92D450
Harlequin
Hex: #AFFF60
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05 Typography
Codex’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial scalability.

Primary Serif (Tiempos Headline) is a clean, modern serif typeface that ensures legibility and precision across all digital and print materials. Its structure reflects clarity, efficiency, and trust, making it the ideal choice for impactful and bold positions.

Secondary Sans-Serif (Die Grotesk) is a refined, geometric sans-serif font that adds a touch of tradition and credibility. Used for emphasis in UI, dashboards, reports, and financial documents, it reinforces Codex’s expertise and reliability in correcting financial discrepancies.

This serif and sans-serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Codex’s brand communication is always clear, professional, and dependable.
Primary Typeface
Tiempos
Secondary Typeface
Die Grotesk
TertiaryTypeface
DM Mono
Digital Type Use
Our typography are tuned for calm clarity. We lean on a disciplined type system so dense financial information stays easy to read — on any screen, in any market, for anyone moving anything to anything. Use them consistently; the restraint is the point.
Anything to Anything
Tiempos Headline / Tiempos Text / Die Grotesk > 72px
100% Leading
0% Tracking
Codex Launches Stablecoin-Powered Wholesale FX Platform for Emerging and Frontier Markets
Tiempos Headline > 32-38px
110% Leading
-1% Tracking
Wholesale FX, 24/7 availability, and stablecoin-powered settlement. Move seamlessly between fiat and stablecoins across emerging and frontier markets.
Tiempos Text > 16–20px
120% Leading
-1% Tracking
Every day, emerging-market businesses lose millions to inefficient cross-border payments. Companies manage FX exposure, wait days to settle, and bleed margin to spreads and bank fees.
Codex FX exists to fundamentally change how businesses move money globally.
Die Grotesk > 16–18px
130% Leading
0% Tracking
© 2024–26 Codex Technologies PBC, Inc. All rights reserved.
Codex Financial, Inc. (nmls 2696269) is a subidiary of Codex Technologies PBC, Inc.
DM Mono > 10-12px
130% Leading
0% Tracking
06 Art Direction
Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.

Hero Tagline & 3D Art Direction
3D Motion

Spot Illustration

Product UI Dashboard
