Logo on colored background

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

At its core, Codex is about financial speed and scalability, just like our mission to make currency conversion cheap, instant, and global. This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.

Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Codex.

Contents

  1. 01

    Brand Strategy

  2. 02

    Personality

  3. 03

    Logo

  4. 04

    Color

  5. 04

    Typography

  6. 05

    Art Direction

01

Brand Strategy

Stablecoins have become a global phenomenon, but the core bottleneck in cross-border money movement hasn't shifted: wholesale FX is still slow, expensive, and stuck inside legacy banking infrastructure. PSPs, neobanks, fintechs, and remittance companies still settle on T+2, pre-fund nostro accounts in every destination currency, and route flows through layered correspondent banks before reaching the beneficiary. The outcome is the same everywhere: wide spreads, slow settlement, locked-up capital, and corridors that are uneconomical to serve.

Codex is a stablecoin-native wholesale FX platform built for those businesses. We replace the correspondent banking stack with a single rail: settlement in under thirty minutes, zero pre-funding, around-the-clock coverage, and direct access to major and emerging market currencies. Customers get institutional pricing and execution without nostro accounts, banking cut-offs, or stacked intermediaries.

When wholesale FX becomes fast, cheap, and continuous, the economics of cross-border change. PSPs widen the corridors they can profitably serve. Neobanks pass tighter spreads to end customers. Remittance companies free up capital trapped in pre-funding. New product layers become possible on top, real-time payouts, programmable treasury, transparent FX margins, and more, all built on infrastructure designed for how money actually moves today.

02

Personality

Codex is the first stablecoin FX chain built to make currency conversions to and from fiat cheap, instant and always-on.

"precise, trustworthy, approachable, reliable"

Value Propositions

01

Settle cross-border payments in under 30 minutes using stablecoin rails.

02

Correct financial errors and optimize balance sheets

03

Empower businesses to move forward with accuracy and efficiency

Sample Copy

Wholesale rates

Institutional-grade pricing. Access deep liquidity and tight spreads, with clear fees and real-time quotes.

Settle in minutes

Most transactions settle in under 30 minutes, not 2–5 business days. 24/7/365, including weekends and holidays.

No hidden fees

See your rate upfront. Clear execution with zero hidden costs. Know exactly what you’re paying before every trade.

Emerging market currencies

We go where legacy providers won’t. Deep liquidity in hard-to-reach corridors and emerging market currencies, not just G7.

03 Logo

The Codex logo is a modern financial index that nods back to meaning of ancient manuscript texts.

More than just a symbol, our logomark visualizes our commitment to making currency conversions to and from fiat cheap, instant and always-on.

Our gradient gives FX transactional life through color and movement. While also being paired with a traditional and sturdy wordmark for Codex.

Primary Lockup

Image of primary brand logo

Clearspace

Image of brand logo in clearspace

Logomark

Image of secondary brand logo

Incorrect Usage

Image of brand logo incorrectly sized

Do not resize the mark

Image of brand logo incorrectly rotated

Do not rotate the logo

Image of brand logo incorrectly colored

Do not resize the logomark

Image of brand logo incorrectly outlined

Do not outline the logo

Image of brand logo incorrectly ordered

Do not add effects to the logo

Image of brand logo incorrectly using gradients

Do not add new elements

Partnerships

Image of partnership logos

04 Color

Codex’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.

Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Codex is instantly recognized as the go-to solution for financial transactions.

Primary Palette

Warm Black

Hex: #1C1B19

Warm Grey 500

Hex: #A49C8D

Warm Grey 200

Hex: #D1CDC6

White

Hex: #000000

Secondary Palette

Pompadour

Hex: #850053

Cerise

Hex: #D10082

Rose

Hex: #FF4B6F

Peach

Hex: #FF6A48

Apricot

Hex: #FFC6AC

Black

Hex: #000000

Harlequin Dark

Hex: #92D450

Harlequin

Hex: #AFFF60

Gradient Palette

Gradient 1

Gradient 2

Gradient 3

Gradient 4

05 Typography

Codex’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial scalability.

Primary Serif (Tiempos Headline) is a clean, modern serif typeface that ensures legibility and precision across all digital and print materials. Its structure reflects clarity, efficiency, and trust, making it the ideal choice for impactful and bold positions.

Secondary Sans-Serif (Die Grotesk) is a refined, geometric sans-serif font that adds a touch of tradition and credibility. Used for emphasis in UI, dashboards, reports, and financial documents, it reinforces Codex’s expertise and reliability in correcting financial discrepancies.

This serif and sans-serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Codex’s brand communication is always clear, professional, and dependable.

Primary Typeface

Tiempos

Secondary Typeface

Die Grotesk

TertiaryTypeface

DM Mono

Digital Type Use

Our typography are tuned for calm clarity. We lean on a disciplined type system so dense financial information stays easy to read — on any screen, in any market, for anyone moving anything to anything. Use them consistently; the restraint is the point.

Anything to Anything

Tiempos Headline / Tiempos Text / Die Grotesk > 72px

100% Leading

0% Tracking

Codex Launches Stablecoin-Powered Wholesale FX Platform for Emerging and Frontier Markets

Tiempos Headline > 32-38px

110% Leading

-1% Tracking

Wholesale FX, 24/7 availability, and stablecoin-powered settlement. Move seamlessly between fiat and stablecoins across emerging and frontier markets.

Tiempos Text > 16–20px

120% Leading

-1% Tracking

Every day, emerging-market businesses lose millions to inefficient cross-border payments. Companies manage FX exposure, wait days to settle, and bleed margin to spreads and bank fees.

 

Codex FX exists to fundamentally change how businesses move money globally.

Die Grotesk > 16–18px

130% Leading

0% Tracking

© 2024–26 Codex Technologies PBC, Inc. All rights reserved.

Codex Financial, Inc. (nmls 2696269) is a subidiary of Codex Technologies PBC, Inc.

DM Mono > 10-12px

130% Leading

0% Tracking

06 Art Direction

Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.

Hero Tagline & 3D Art Direction

3D Motion

Spot Illustration

Product UI Dashboard

Logo on colored background

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

At its core, Codex is about financial speed and scalability, just like our mission to make currency conversion cheap, instant, and global. This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.

Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Codex.

Contents

  1. 01

    Brand Strategy

  2. 02

    Personality

  3. 03

    Logo

  4. 04

    Color

  5. 04

    Typography

  6. 05

    Art Direction

01

Brand Strategy

Stablecoins have become a global phenomenon, but the core bottleneck in cross-border money movement hasn't shifted: wholesale FX is still slow, expensive, and stuck inside legacy banking infrastructure. PSPs, neobanks, fintechs, and remittance companies still settle on T+2, pre-fund nostro accounts in every destination currency, and route flows through layered correspondent banks before reaching the beneficiary. The outcome is the same everywhere: wide spreads, slow settlement, locked-up capital, and corridors that are uneconomical to serve.

Codex is a stablecoin-native wholesale FX platform built for those businesses. We replace the correspondent banking stack with a single rail: settlement in under thirty minutes, zero pre-funding, around-the-clock coverage, and direct access to major and emerging market currencies. Customers get institutional pricing and execution without nostro accounts, banking cut-offs, or stacked intermediaries.

When wholesale FX becomes fast, cheap, and continuous, the economics of cross-border change. PSPs widen the corridors they can profitably serve. Neobanks pass tighter spreads to end customers. Remittance companies free up capital trapped in pre-funding. New product layers become possible on top, real-time payouts, programmable treasury, transparent FX margins, and more, all built on infrastructure designed for how money actually moves today.

02

Personality

Codex is the first stablecoin FX chain built to make currency conversions to and from fiat cheap, instant and always-on.

"precise, trustworthy, approachable, reliable"

Value Propositions

01

Settle cross-border payments in under 30 minutes using stablecoin rails.

02

Convert anything to anything: fiat to stablecoin, stablecoin to fiat, stablecoin to stablecoin, at wholesale rates.

03

Deep liquidity across emerging and frontier market corridors.

Sample Copy

Wholesale rates

Institutional-grade pricing. Access deep liquidity and tight spreads, with clear fees and real-time quotes.

Settle in minutes

Most transactions settle in under 30 minutes, not 2–5 business days. 24/7/365, including weekends and holidays.

No hidden fees

See your rate upfront. Clear execution with zero hidden costs. Know exactly what you’re paying before every trade.

Emerging market currencies

We go where legacy providers won’t. Deep liquidity in hard-to-reach corridors and emerging market currencies, not just G7.

03 Logo

The Codex logo is a modern financial index that nods back to meaning of ancient manuscript texts.

More than just a symbol, our logomark visualizes our commitment to making currency conversions to and from fiat cheap, instant and always-on.

Our gradient gives FX transactional life through color and movement. While also being paired with a traditional and sturdy wordmark for Codex.

Primary Lockup

Image of primary brand logo

Clearspace

Image of brand logo in clearspace

Logomark

Image of secondary brand logo

Incorrect Usage

Image of brand logo incorrectly sized

Do not resize the mark

Image of brand logo incorrectly rotated

Do not rotate the logo

Image of brand logo incorrectly colored

Do not resize the logomark

Image of brand logo incorrectly outlined

Do not outline the logo

Image of brand logo incorrectly ordered

Do not add effects to the logo

Image of brand logo incorrectly using gradients

Do not add new elements

Partnerships

Image of partnership logos

04 Color

Codex’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.

Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Codex is instantly recognized as the go-to solution for financial transactions.

Primary Palette

Warm Black

Hex: #1C1B19

Warm Grey 500

Hex: #A49C8D

Warm Grey 200

Hex: #D1CDC6

White

Hex: #000000

Secondary Palette

Pompadour

Hex: #850053

Cerise

Hex: #D10082

Rose

Hex: #FF4B6F

Peach

Hex: #FF6A48

Apricot

Hex: #FFC6AC

Sand

Hex: #FFE7CA

Harlequin Dark

Hex: #92D450

Harlequin

Hex: #AFFF60

Gradient Palette

Gradient 1

Gradient 2

Gradient 3

Gradient 4

05 Typography

Codex’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial scalability.

Primary Serif (Tiempos Headline) is a clean, modern serif typeface that ensures legibility and precision across all digital and print materials. Its structure reflects clarity, efficiency, and trust, making it the ideal choice for impactful and bold positions.

Secondary Sans-Serif (Die Grotesk) is a refined, geometric sans-serif font that adds a touch of tradition and credibility. Used for emphasis in UI, dashboards, reports, and financial documents, it reinforces Codex’s expertise and reliability in correcting financial discrepancies.

This serif and sans-serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Codex’s brand communication is always clear, professional, and dependable.

Primary Typeface

Tiempos

Secondary Typeface

Die Grotesk

TertiaryTypeface

DM Mono

Digital Type Use

Our typography are tuned for calm clarity. We lean on a disciplined type system so dense financial information stays easy to read — on any screen, in any market, for anyone moving anything to anything. Use them consistently; the restraint is the point.

Anything to Anything

Tiempos Headline / Tiempos Text / Die Grotesk > 72px

100% Leading

0% Tracking

Codex Launches Stablecoin-Powered Wholesale FX Platform for Emerging and Frontier Markets

Tiempos Headline > 32-38px

110% Leading

-1% Tracking

Wholesale FX, 24/7 availability, and stablecoin-powered settlement. Move seamlessly between fiat and stablecoins across emerging and frontier markets.

Tiempos Text > 16–20px

120% Leading

-1% Tracking

Every day, emerging-market businesses lose millions to inefficient cross-border payments. Companies manage FX exposure, wait days to settle, and bleed margin to spreads and bank fees.

 

Codex FX exists to fundamentally change how businesses move money globally.

Die Grotesk > 16–18px

130% Leading

0% Tracking

© 2024–26 Codex Technologies PBC, Inc. All rights reserved.

Codex Financial, Inc. (nmls 2696269) is a subidiary of Codex Technologies PBC, Inc.

DM Mono > 10-12px

130% Leading

0% Tracking

06 Art Direction

Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.

Hero Tagline & 3D Art Direction

3D Motion

Spot Illustration

Product UI Dashboard

Logo on colored background

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

At its core, Codex is about financial speed and scalability, just like our mission to make currency conversion cheap, instant, and global. This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.

Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Codex.

Contents

  1. 01

    Brand Strategy

  2. 02

    Personality

  3. 03

    Logo

  4. 04

    Color

  5. 05

    Typography

  6. 05

    Art Direction

01

Brand Strategy

Stablecoins have become a global phenomenon, but the core bottleneck in cross-border money movement hasn't shifted: wholesale FX is still slow, expensive, and stuck inside legacy banking infrastructure. PSPs, neobanks, fintechs, and remittance companies still settle on T+2, pre-fund nostro accounts in every destination currency, and route flows through layered correspondent banks before reaching the beneficiary. The outcome is the same everywhere: wide spreads, slow settlement, locked-up capital, and corridors that are uneconomical to serve.

Codex is a stablecoin-native wholesale FX platform built for those businesses. We replace the correspondent banking stack with a single rail: settlement in under thirty minutes, zero pre-funding, around-the-clock coverage, and direct access to major and emerging market currencies. Customers get institutional pricing and execution without nostro accounts, banking cut-offs, or stacked intermediaries.

When wholesale FX becomes fast, cheap, and continuous, the economics of cross-border change. PSPs widen the corridors they can profitably serve. Neobanks pass tighter spreads to end customers. Remittance companies free up capital trapped in pre-funding. New product layers become possible on top, real-time payouts, programmable treasury, transparent FX margins, and more, all built on infrastructure designed for how money actually moves today.

02

Personality

Codex is the first stablecoin FX specialist built to make currency conversions to and from fiat cheap, instant, and always-on. 

"precise, trustworthy, approachable, reliable"

Value Propositions

01

Settle cross-border payments in under 30 minutes using stablecoin rails.

02

Convert anything to anything: fiat to stablecoin, stablecoin to fiat, stablecoin to stablecoin, at wholesale rates.

03

Deep liquidity across emerging and frontier market corridors.

Sample Copy

Wholesale rates

Institutional-grade pricing. Access deep liquidity and tight spreads, with clear fees and real-time quotes.

Settle in minutes

Most transactions settle in under 30 minutes, not 2–5 business days. 24/7/365, including weekends and holidays.

No hidden fees

See your rate upfront. Clear execution with zero hidden costs. Know exactly what you’re paying before every trade.

Emerging market currencies

We go where legacy providers won’t. Deep liquidity in hard-to-reach corridors and emerging market currencies, not just G7.

03 Logo

The Codex logo is a modern financial index that nods back to meaning of ancient manuscript texts.

More than just a symbol, our logomark visualizes our commitment to making currency conversions to and from fiat cheap, instant and always-on.

Our gradient gives FX transactional life through color and movement. While also being paired with a traditional and sturdy wordmark for Codex.

Primary Lockup

Image of primary brand logo

Clearspace

Image of brand logo in clearspace

Logomark

Image of secondary brand logo

Incorrect Usage

Image of brand logo incorrectly sized

Do not resize the mark

Image of brand logo incorrectly rotated

Do not rotate the logo

Image of brand logo incorrectly colored

Do not resize the logomark

Image of brand logo incorrectly outlined

Do not outline the logo

Image of brand logo incorrectly ordered

Do not add effects to the logo

Image of brand logo incorrectly using gradients

Do not add new elements

Partnerships

Image of partnership logos

04 Color

Codex’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.

Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Codex is instantly recognized as the go-to solution for financial transactions.

Neutrals

Warm Black

Hex: #1C1B19

Warm Grey 500

Hex: #B6C9CF

Warm Grey 200

Hex: #D1CDC6

White

Hex: #000000

Color Accents

Pompadour

Hex: #850053

Cerise

Hex: #D10082

Rose

Hex: #FF4B6F

Peach

Hex: #FF6A48

Apricot

Hex: #FFC6AC

Sand

Hex: #FFE7CA

Harlequin Dark

Hex: #92D450

Harlequin

Hex: #AFFF60

Gradient Palette

Gradient 1

Gradient 2

Gradient 3

Gradient 4

05 Typography

Codex’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial scalability.

Primary Serif (Tiempos Headline) is a clean, modern serif typeface that ensures legibility and precision across all digital and print materials. Its structure reflects clarity, efficiency, and trust, making it the ideal choice for impactful and bold positions.

Secondary Sans-Serif (Die Grotesk) is a refined, geometric sans-serif font that adds a touch of tradition and credibility. Used for emphasis in UI, dashboards, reports, and financial documents, it reinforces Codex’s expertise and reliability in correcting financial discrepancies.

This serif and sans-serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Codex’s brand communication is always clear, professional, and dependable.

Primary Typeface

Tiempos

Secondary Typeface

Die Grotesk

TertiaryTypeface

DM Mono

Digital Type Use

Our typography are tuned for calm clarity. We lean on a disciplined type system so dense financial information stays easy to read — on any screen, in any market, for anyone moving anything to anything. Use them consistently; the restraint is the point.

Anything to Anything

Tiempos Headline / Tiempos Text / Die Grotesk > 108px

100% Leading

0% Tracking

Codex Launches Stablecoin-Powered Wholesale FX Platform for Emerging and Frontier Markets

Tiempos Headline > 32-38px

110% Leading

-1% Tracking

Wholesale FX, 24/7 availability, and stablecoin-powered settlement. Move seamlessly between fiat and stablecoins across emerging and frontier markets.

Tiempos Text > 16–20px

120% Leading

-1% Tracking

Every day, emerging-market businesses lose millions to inefficient cross-border payments. Companies manage FX exposure, wait days to settle, and bleed margin to spreads and bank fees.

 

Codex FX exists to fundamentally change how businesses move money globally.

Die Grotesk > 16–18px

130% Leading

0% Tracking

© 2024–26 Codex Technologies PBC, Inc. All rights reserved.

Codex Financial, Inc. (nmls 2696269) is a subidiary of Codex Technologies PBC, Inc.

DM Mono > 10-12px

130% Leading

0% Tracking

06 Art Direction

Our art direction is built around refined, 3D liquid-glass forms — translucent, fluid, and quietly luminous. We use them to visualize what Codex actually does: money flowing across borders, currencies merging and separating, value moving with the softness of liquid and the precision of glass. The aesthetic should always feel calm and considered, never decorative — each frame a snapshot of motion, clarity, and exchange.

Hero Tagline & 3D Art Direction

3D Motion

Spot Illustration

Product UI Dashboard